Sunday, April 22, 2007

15 Minute SEO List - Learn how to SEO

Here is a checklist of the factors that affect your rankings with Google, MSN, Yahoo! and the other search engines.

No.
Factor
Weight


Keywords
1 Keywords in title tag +3
2 Keywords in URL +3
3 Keyword density in document text +3
4 Keywords in anchor text +3
5 Keywords in headings (H1, H2, etc. tags) +3
6 Keywords in the beginning of a document +2
7 Keywords in alt tags +2
8 Keywords in metatags +1
9 Keyword proximity +1
10 Keyword phrases +1
11 Secondary keywords +1
12 Keyword stemming +1
13 Synonyms +1
14 Keyword Mistypes 0
15 Keyword dilution -2
16 Keyword stuffing -3

Links - internal, inbound, outbound

17 Anchor text of inbound links +3
18 Origin of inbound links +3
19 Links from similar sites +3
20 Links from .edu and .gov sites +3
21 Number of backlinks +3
22 Anchor text of internal links +2
23 Around-the-anchor text +2
24 Age of inbound links +2
25 Links from directories +2
26 Number of outgoing links on the page that links to you +1
27 Named anchors +1
28 IP address of inbound link +1
29 Inbound links from link farms and other suspicious sites 0
30 Many outgoing links -1
31 Excessive linking, link spamming -1
32 Outbound links to link farms and other suspicious sites -3
33 Cross-linking -3
34 Single pixel links -3

Metatags

35 Description metatag +1
36 Keywords metatag +1
37 metatag +1
38 metatag -1

Content

39 Unique content +3
40 Frequency of content change +3
41 Keywords font size +2
42 Keywords formatting +2
43 Age of document +2
44 File size +1
45 Content separation -2
46 Poor coding and design -2
47 Illegal Content -3
48 Invisible text -3
49 Cloaking -3
50 Doorway pages -3
51 Duplicate content -3

Visual Extras and SEO

52 JavaScript 0
53 Images in text 0
54 Podcasts and videos 0
55 Images instead of text links -1
56 Frames -2
57 Flash -2
58 A Flash home page -3

Domains, URLs, Web Mastery

59 Keyword-rich URLs and filenames +3
60 Site Accessibility +3
61 Sitemap +2
62 Site size +2
63 Site age+2
64 Site theme +2
65 File Location on Site +1
66 Domains versus subdomains, separate domains +1
67 Top-level domains (TLDs) +1
68 Hyphens in URLs +1
69 URL length 0
70 IP address 0
71 Adsense will boost your ranking 0
72 Adwords will boost your ranking 0
73 Hosting downtime -1
74 Dynamic URLs -1
75 Session IDs -2
76 Bans in robots.txt -2
77 Redirects (301 and 302) -3

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